Is The glamour Market Coping With The Recession?
Seeing as were knee deep in the recession with many businesses going under, how has it effected the world of fashion? Designers used to using high end materials that cost alot, are now expected to use cheaper material but still achieve the same effects. Some dsigners have come out of their shells and created unique inspiring designer clothes. Before where the money was there to spend to solve a problem, they now needs an amount of creativity to solve the problem, and are creating some inspired and interesting works. Tapping into the zetgeist of the times, some designers have stopped showing their collections at the expensive catwalk shows. Designers are now having smaller functions to showcase their collections or one to one meetings with fashion editors or buyers, getting rid of alot of the extravagance. Desginers are either targetting the general public with smaller price tags on their wares, or the rich, who can afford to continue their big spending.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Shoppers have begun to think about what they buy, and are purchasing high end clothing without the high end price tag. The retail chain reported a double digit sales growth in the run up to christmas while seeing sales and profit increase while reducing its debt.
The demand in the middle East has seemingly rose as it get lower in Europe and America. So focus has began moving to the Middle East as designers focus more on that market and try to gain back some of the revenue thats disapeared from America and Europe.
So while people arent spending the huge amounts on clothing as they once used to, they are still spending- just wisely. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. The designers are embracsing the recession as a challenge, rather than letting it have a negative effect on their business.
Tags: designer clothes, mens fashion